Thursday, May 23, 2013
How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers?
Wednesday, May 22, 2013
Explore the Future of Digital Marketing with Google and Industry Executives on June 4th
A version of the following post originally appeared on the DoubleClick Advertiser Blog.
On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!
Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
- How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
- What unique experiences are publishers developing that add value to consumers and advertisers alike?
- How do CMOs best use social with other marketing channels to build strong brands?
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.
Event Date: June 4, 2013
Time: 9 am - 12:15 PDT
9:00 - 9:30 am | Connecting Digital, Accelerating Growth |
9:30 - 10:00 am | The Coca-Cola Company's Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time. |
10:00 - 10:35 am | Advertisers Must be Inventors This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience. |
10:35 - 11:15 am | Time to Rethink the Marketing Mix? Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for brand marketing. Fireside chat with: |
11:15 am - 12: 15 pm | New and Native: Extending the Conversation Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers. |
We look forward to seeing you on June 4th at thinkDoubleClick.
Posted by the DoubleClick team
APIs for Data-Driven Marketers
Posted by Dr. Pete
Data is everywhere, and companies are virtually climbing over each other to give it away. If you’re a data-driven content marketer, data is opportunity, but accessing that data can take some technical know-how. This is a guide to APIs, one of the key methods for accessing 3rd-party data, and also a mini-directory of some of the most useful APIs currently available to marketers.
The API itself isn’t really a box floating in space, so much as a chunk of code that acts as a gatekeeper. That code helps translate the third party’s data into something you can read, and it makes sure that only authorized users can access the data (a process called “authentication”).
Following is a list of hand-selected APIs (I’ll do my best not to play favorites, and our competitors are on the list), broken down into a few industry categories, and alphabetical within each category. For each API, I’ll provide a main link, a documentation link (documentation can be way too hard to find), a brief description of what’s available in that API, and whether or not there’s a free version. APIs are split into five sections:
The last section covers sites and tools that can help you if you're new to APIs, new to programming, or just are hunting for something that's not on this list.
Free Version? YES, but rate-limited.
Free Version? YES, but limited functionality.
Free Version? NO, paid accounts only.
Free Version? YES, but rate-limited.
Free Version? YES, but rate-limited.
Free Version? YES, but authorization required.
Free Version? YES, but authorization required.
Free Version? YES, but authorization required.
Free Version? NO, starts at $15/month.
Free Version? YES, but rate-limited.
Free Version? YES, but rate-limited.
Free Version? YES, but trial only.
Free Version? YES, but rate-limited.
Free Version? YES, but rate-limited.
Free Version? YES, but rate-limited.
Free Version? YES, but rate-limited.
Free Version? YES, but rate-limited.
Free Version? YES, but rate-limited.
Free Version? YES, but rate-limited.
Free Version? YES, but authorization required.
Free Version? YES, but authorization required.
Free Version? YES, but authorization required.
Free Version? YES, but rate-limited.
Free Version? YES.
Free Version? YES, depending on the API.
Free Version? YES.
Free Version? YES, but rate-limited.
Free Version? YES, but rate-limited.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Data is everywhere, and companies are virtually climbing over each other to give it away. If you’re a data-driven content marketer, data is opportunity, but accessing that data can take some technical know-how. This is a guide to APIs, one of the key methods for accessing 3rd-party data, and also a mini-directory of some of the most useful APIs currently available to marketers.
What Is an API?
Let’s start with the official definition – API stands for “Application Programming Interface”. Sorry, I’m not the one who lets engineers name things. Put simply, an API is a way to let you talk to a 3rd-party application, usually either to retrieve data or update that application. We’re going to focus primarily on the first use (retrieving data), and it looks something like this:Why Should I Care?
There are hundreds of applications on the market that collect useful data, and many of them are making that data available for free or very cheaply. You can use that data to do original research, create unique content or even build your own applications. If you’d rather stick to beet farming, well then that’s cool, too.Where Do I Start?
Here’s the bad news – APIs are far from standardized, and you’re going to have to understand data structures and write some code. This is not a how-to manual so much as an overview of what’s out there that can help you decide if the world of APIs is right for you. There are some bright spots on the horizon – tools and sites that make programming APIs easier – and I’ll cover some of those at the end.Following is a list of hand-selected APIs (I’ll do my best not to play favorites, and our competitors are on the list), broken down into a few industry categories, and alphabetical within each category. For each API, I’ll provide a main link, a documentation link (documentation can be way too hard to find), a brief description of what’s available in that API, and whether or not there’s a free version. APIs are split into five sections:
The last section covers sites and tools that can help you if you're new to APIs, new to programming, or just are hunting for something that's not on this list.
(1) APIs for SEO
This section contains APIs for organic SEO data, including keyword research and link profiling.Bing Search (Docs)
The Bing search API allows you to integrate Bing search results and search data directly into your applications, including web search, images, news, videos, related search, and spelling suggestions.Free Version? YES, but rate-limited.
Majestic SEO (Docs)
The Majestic API includes a wide range of link metrics, including full back-link lists, discovery dates for links, anchor text, redirection information, and ACRank. Some features are limited to the paid version.Free Version? YES, but limited functionality.
Raven Tools (Docs)
The Raven Tools API lets customers access and update account and campaign information. It can also be used to access link data from your Raven campaigns.Free Version? NO, paid accounts only.
SEOmoz Mozscape (Docs)
SEOmoz's API has access to proprietary metrics, including MozRank, Domain Authority, and Page Authority, as well as link metrics such as linking root domains and anchor text data.Free Version? YES, but rate-limited.
WordStream Keyword Tool (Docs)
WordStream's Keyword Tool API lets you access WordStream's keyword volume metrics, along with related keywords and structured keyword suggestions.Free Version? YES, but rate-limited.
(2) APIs for PPC
The following APIs provide access to major ad platforms, including Google, Bing, and Facebook.Bing Ads API (Docs)
While primarily a campaign management platform, the Bing Ads API does have access to useful data, including keword volume and keyword suggestions/opportunities.Free Version? YES, but authorization required.
Facebook Ads API (Docs)
The Facebook Ads API provides access to managing Facebook campaigns, as well as statistics about Facebook keyword searches and audience segments.Free Version? YES, but authorization required.
Google AdWords API (Docs)
Like Bing, the Google AdWords API is mainly for campaign management and building AdWords apps, but it also the only portal to Google keyword volume data. Getting authorized can be a long process.Free Version? YES, but authorization required.
SEMRush API (Docs)
The SEMRush API has a number of tools for both organic and paid search campaigns, but where it really shines is in competitive analysis, especially for paid search.Free Version? NO, starts at $15/month.
(3) APIs for Social
These APIs can access a wealth of information from major social networks and social aggregators.Facebook Graph (Docs)
Facebook's "Graph" API is the primariy interface to building Facebook-based apps, updating Facebook accounts, and accessing Facebook social graph data. There are other, secondary Facebook APIs.Free Version? YES, but rate-limited.
FollowerWonk (Docs)
FollowerWonk's Social Authority API scores Twitter users on a 1-100 scale, for simple influence scoring and comparisons (Note: FollowerWonk is a part of SEOmoz).Free Version? YES, but rate-limited.
Gnip (Docs)
Gnip provides an enterprise-level API with "firehose" and filtered streams for Twitter, Facebook, Google+, YouTube, and more. Pricing is custom and is aimed at large-scale applications.Free Version? YES, but trial only.
Google+ (Docs)
The official Google+ API allows you to manage accounts, build apps, and access to data from user profiles, posts, and comments. It includes some limited search capability.Free Version? YES, but rate-limited.
Klout (Docs)
The Klout API provides access to Klout's aggregate social metrics, including Klout score, influencers, influence graphs, and topics of influence.Free Version? YES, but rate-limited.
PeerIndex (Docs)
PeerIndex is another social aggregator, and their API provides data on multiple influence metrics, including activity, authority, and audience scores.Free Version? YES, but rate-limited.
SharedCount (Docs)
The SharedCount API lets you access sharing stats on a number of platforms, including Facebook, Twitter, Google+, Reddit, LinkedIn, Digg, Delicious, StumbleUpon, and Pinterest.Free Version? YES, but rate-limited.
Topsy (Docs)
The Topsy Otter API is an alternative source for Twitter data, including a number of useful search functions - search by keyword, by links mentioned, by popluar stories on a domain, etc.Free Version? YES, but rate-limited.
Twitter (Docs)
The official Twitter RESTful API includes many tools for account management and data gathering, including individual tweet and user data, follower stats, and a variety of search options.Free Version? YES, but rate-limited.
(4) Miscellaneous APIs
Here are some other useful APIs, including Google products, analytics, and text processing.AlchemyAPI (Docs)
AlchemyAPI provides a Natural Language Processing engine to perform tasks such as sentiment analysis, named entity extraction, author extraction, and topic categorization.Free Version? YES, but rate-limited.
Google Analytics API (Docs)
The Google Analytics API is a full-featured system to manage GA accounts and profiles, customize tracking codes, and to access and export analytics data.Free Version? YES, but authorization required.
Google Places API (Docs)
The Google Places API allows you to access the entire family of Google local data, including Google Maps, Google+ Local, and Google Places search.Free Version? YES, but authorization required.
PageSpeed Insights (Docs)
PageSpeed Insights is a Google Developer tool for website performance analysis. The PageSpeed API allows access to PageSpeed scores and recommendations.Free Version? YES, but authorization required.
Repustate (Docs)
The Repustate API provides access to a number of advanced algorithms, including sentiment analysis, social media monitioring, and predictive analytics.Free Version? YES, but rate-limited.
(5) API Support Tools
If you're new to APIs, this section can help get you started or find APIs outside the scope of this post.CodeAcademy API Track
CodeAcademy is a resource for learning programming concepts and languages. The API track has specific online courses designed to help you learn API coding.Free Version? YES.
Mashape (Docs)
Mashape is an API marketplace that allows you to access over 2,000 APIs from a single account. Mashape also lets you distribute and monetize your own APIs.Free Version? YES, depending on the API.
ProgrammableWeb
ProgrammableWeb is a directory of over 9,000 APIs on a wide variety of topics. ProgrammableWeb has its own API, that allows you to access their search database.Free Version? YES.
SEER Interactive SEO Toolbox (Docs)
SEER's all-in-one interactive toolbox lets you access multple APIs via Excel, including Google Analytics, SEOmoz, Majestic, Raven, Twitter, and Klout.Free Version? YES, but rate-limited.
SEOGadget Excel API Extensions (Docs)
The SEOGadget API extension for Excel allows you to easily call link data from Excel spreadsheets, including SEOmoz, Majestic, and additional SEOGadget data.Free Version? YES, but rate-limited.
What Are Your Favorites?
While I don't intend this to be an exhaustive list of APIs, I'll try to keep the post up to date with the most useful APIs for marketers (assuming that people are interested). So, feel free to share your favorite data-collection APIs in the comments.Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Tuesday, May 21, 2013
Using schema.org markup for organization logos
Webmaster level: all
Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
As always, please ask us in the Webmaster Help Forum if you have any questions.
Posted by RJ Ryan, Google Engineer
Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="url" href="http://www.example.com/">Home</a>
<img itemprop="logo" src="http://www.example.com/logo.png" />
</div> As always, please ask us in the Webmaster Help Forum if you have any questions.
Posted by RJ Ryan, Google Engineer
Using schema.org markup for organization logos
Webmaster level: all
Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries.
As always, please ask us in the Webmaster Help Forum if you have any questions.
Posted by RJ Ryan, Google Engineer
Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="url" href="http://www.example.com/">Home</a>
<img itemprop="logo" src="http://www.example.com/logo.png" />
</div>
This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries.
As always, please ask us in the Webmaster Help Forum if you have any questions.
Posted by RJ Ryan, Google Engineer
Some Tips For the Budding Graphic Designers
Graphic designing is one of the most creative tasks in the virtual world. People pay a handsome amount to get the valuable services of graphic designers. Thus, graphic designing has turned out as a booming field and for all those who are the students of the respective field, given below are a few helping tips.
There is no harm in taking help from the internet
The 21th century has witnessed the most tech-savvy generation, then why are you so scared to learn from the internet. Your school or institute must be giving you the best of their knowledge, but there is no harm in exploring more. Go to the World Wide Web, search out for new techniques, new skills, get inspired and go create your design.
The 21th century has witnessed the most tech-savvy generation, then why are you so scared to learn from the internet. Your school or institute must be giving you the best of their knowledge, but there is no harm in exploring more. Go to the World Wide Web, search out for new techniques, new skills, get inspired and go create your design.
Experiments are all that you need
Do you want to draw simply straight lines? Do you simply want to follow the renowned graphic designers? Or on the other hand, don’t you wish to create something of your own? Don’t you wish to sketch out something that has purely your creativity in it? Well, I guess you are one such aspiring student who would go with the later options. In that matter, you will have to give it a shot; give a shot to your creativity. Do get inspired, and then experiment your own design. Read the rule, understand them, implement them and finally break them and get your creativity out. Until and unless you don’t unleash your creativity, you will not be able to create anything unique.
Do you want to draw simply straight lines? Do you simply want to follow the renowned graphic designers? Or on the other hand, don’t you wish to create something of your own? Don’t you wish to sketch out something that has purely your creativity in it? Well, I guess you are one such aspiring student who would go with the later options. In that matter, you will have to give it a shot; give a shot to your creativity. Do get inspired, and then experiment your own design. Read the rule, understand them, implement them and finally break them and get your creativity out. Until and unless you don’t unleash your creativity, you will not be able to create anything unique.
Keep your business cards handy
Opportunities can knock your door any time and you surely would not want to miss them. Thus, it is recommended to keep your business cards with you in your wallet. People these days have short lived memory and your card will help you in making a place in their minds, so that the next time they have anything matching your profile, they can contact you. Its very easy and very economic to get business cards. So, next time when you give your introduction, make a point to transfer your business card from your hand to second person’s wallet.
Opportunities can knock your door any time and you surely would not want to miss them. Thus, it is recommended to keep your business cards with you in your wallet. People these days have short lived memory and your card will help you in making a place in their minds, so that the next time they have anything matching your profile, they can contact you. Its very easy and very economic to get business cards. So, next time when you give your introduction, make a point to transfer your business card from your hand to second person’s wallet.
Talk about your work with non-designers
When you will be going out for interviews, then in the very first level you will be meeting the HR manager and there a possible chances that he might not be from the designing background. Thus, it can be a little tedious for you to explain your work and potentials to him in your designing terminologies. Therefore, make a practice of explaining your task to the non-designers and thus, enhance your communication skills. With good communication skills you have more chances of getting in a reputed graphic designing company. As for them, only a genuine designer is capable of explaining his work with ease.
When you will be going out for interviews, then in the very first level you will be meeting the HR manager and there a possible chances that he might not be from the designing background. Thus, it can be a little tedious for you to explain your work and potentials to him in your designing terminologies. Therefore, make a practice of explaining your task to the non-designers and thus, enhance your communication skills. With good communication skills you have more chances of getting in a reputed graphic designing company. As for them, only a genuine designer is capable of explaining his work with ease.
These were a few tips for the budding graphic designers. We hope these tips turn helpful for you in the near future. If you wish to render your designing services, then it is important to work on them and portray them in the best possible way.
Monday, May 20, 2013
Using a Customized WordPress Content Management System
As the leading content management system in the world, WordPress is flexible and user-friendly. Although considered a blogging platform, the software is versatile and is often used to run non-blog websites. The administrative section of the platform turns the blogging software into a content management system with a multitude of functions and features.
Internal WYSIWYG Editor
WordPress even has a WYSIWYG editor to preview web pages. The editor also allows users to create, edit and delete content through their web browser of choice. Users do not need any technical programming knowledge. However, the HTML code can be directly modified from a page, post or article. Furthermore, the software is extremely simple to install and many web hosting companies have a one-click installation feature.
Organizational Functions
Additionally, users can set a static home page from within the administrative area and specify whether the latest posts or the static home page can be the front page of the website. Also, separate templates can be applied to individual web pages through the page template option and individual templates can be placed into organizational categories. This allows for easy searching and finding of specific articles or blog posts.
Other Helpful Plugins
Sidebars are also included in addition to the traditional headers and footers. WordPress is compatible with thousands of plugins including Exec-PHP and Deactivate Visual Editor. In a collaborative effort, these two plugins enable users to add PHP code to pages from the administrative area. This allows talented programmers to take their WordPress website to the next level.
Full Automation
WordPress is a platform of automation built on ease-of-use features. Therefore, with PHP code, users can easily add Testimonials and FAQs sections to their website. Other plugins will allow a variety of modifications so that no two WordPress-powered websites are the same. Additionally, there are hundreds of thousands of user-created and professional themes that change the look and feel of any blog post or website.
With so many plugins, options and features, it is clear why WordPress is the leading content management system in the industry. WordPress content management system web development is clearly beneficial for any website that wants a competitive edge. There are even website development companies that specialize in solutions using WordPress. The software is so powerful, anyone can use it so give it a try.
Original Found Here.. http://www.webhostingfan.com/
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